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THE SOURCE4YM PODCAST, EPISODE #10 JONATHAN: We're so excited to have Duffy with us. Duffy, as you know, just co-authored a book with Doug Fields called... DUFFY: Speaking to Teenagers. JONATHAN: And we're excited about it. Today, Duffy's gonna share with us a little about how NOT to speak to teenagers. Duffy we're excited you're here. DUFFY: Yeah, you know. It's really something when you ask somebody to come in and share about how to do something. When you want to know how to do something, you ask somebody else. When you want to know how NOT to do something, you call me in. (laughter from the crew) JONATHAN: It's a real confidence booster, huh? DUFFY: Yeah, it's perfect. I'm well suited for this task. JONATHAN: So, Duffy, what are the 7 sins of speaking to teenagers? DUFFY: I think sin #1 is assuming that all I need to do is think about the message, and not think about either the audience or myself. JONATHAN: Sure. DUFFY: It's the ethical dimension. We must give adequate preparation, not just to our talk, but to our own heart. One of the things we know about audiences based on research in communication is that audiences want to know, "Are you passionate about what you are talking about? Are you competent to talk about this to me? Do you know what you are talkin' about?" JONATHAN: Wow. DUFFY: Sin #2 is not understanding that communication is NOT about what we say, it's about what they hear. This truth makes all the difference. I give an example in the book about a missionary in residence at a camp I was at one summer in Maine. During the mission moment of the day, he was talking about all of the rain that the tropical region of Brazil experienced. He said, "We would never think about going out in this kind of rain without our rubbers on." JONATHAN: That's a generational thing. DUFFY: Yeah. You know, from his standpoint, of course he knows what he's saying...but that's not what they're hearing. JONATHAN: That's right. That's NOT what kids are hearing! DUFFY: So the end result was something like 30 kids who wanted to go to Brazil! No seriously, although it did wonders for his recruitment to missions, I don't doubt his heart nor his ability at all; he knows what he's talking about. But what he has not given adequate attention to is his audience with whom he hopes to communicate. So that's sin #2, not paying attention to who you're talking to. What are their needs? What are their questions? It doesn't do any good to scratch unless you know where they itch. TO DOWNLOAD IT FREE FROM iTunes HERE |
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