||Jonathan's Resource Ezine
Weekly Resources, Ideas and Articles from The Source for Youth Ministry
Tuesday, August 6, 2002
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HIGH IMPACT SPEAKING, PART II: Not Just Speaking to Entertain, but to Make an Impact
By Jonathan McKee
August 6, 2002
In our last newsletter we gave you the first step of how to develop a better
MISSED PART I OF HIGH IMPACT SPEAKING, USE THIS LINK TO CATCH UP TO SPEED:
For those who are caught up, lets go on to the second step.
3 STEPS TO DEVELOPING A BETTER TALK
Step 2. State Your Point
Once we?ve decided what the point of our talk is, we want to figure out the
best way to say it. Some of us might ask, "Why not just say it?" Sure . . . we
could just say, "You should not lose control of your anger!" But let?s give
ourselves a little more creativity credit than that.
It is important to state your point in a "sound-bite" or phrase that is catchy.
We want to take our point and make it a small, easy to remember sound-bite that
students will remember when they walk away.
Think of famous sound-bites in history. "We have nothing to fear, but fear
itself." From Abraham Lincoln to Winston Churchill, great speakers master the
sound-bite. Want a modern day example? Okay . . . how about Johnny Cochran when
he said, "If the glove doesn't fit, you must acquit!"
How could we change our anger point into a sound-bite? How about, "Don?t Choose
As we go through this process of 1.) Selecting our Point and 2.) Stating
our Point, we slowly mold our talk into a focused message that students
hear loud and clear. The only thing left to do is Step 3 . . .
Step 3. Support Your Point
Supporting our point is simply answering the HOW or the WHY, and giving
examples. It would do no good to just walk up to someone and say, "Don?t Choose
to Lose!" and walk away. But in a carefully crafted message about anger you can
give a talk with the sound-bite "Don?t Choose to Lose." This thesis or this
main point would prompt the audience to ask themselves, "Why shouldn?t I lose
my temper? In the movies everyone loses their temper- it looks like the thing
to do! Why shouldn?t I?" We need to answer this "WHY" with our support or
rationale. (I gave you some examples of "WHY" in Step 1.)
For an example of supporting our point, let?s look at the I Peter example again
from Step 1. I told you that the main point I like to take out of this passage
is, "You SHOULD watch out for evil desires!" I like to state this as "Watch
what you let creep in your life!" This sound-bite raises the question "WHY?"
Now remember- since we are preaching out of a passage here- you can?t give any
ol? reason that sounds good- you have to give the reasons in the passage. I
give two reasons from the scripture: 1. This is all temporary (vs. 11) and
2. We?re being watched (vs. 12).
Once we answer the HOW or WHY, we need to provide stories, illustrations or
examples to reinforce our point and our rationale. Don?t underestimate the
power of a story. Sometimes, regardless of how hard we try, students won?t
remember a single point we say, but they?ll remember our stories. Beware of a
talk that is just principle after principle. Fill your talks with stories and
examples to support your points.
At the end of my talk on the I Peter passage, I use a personal story to
emphasize and support the second rationale, "We?re being watched!" I emphasize
how our testimony or our actions speak loudly to the non-believers around us. I
illustrate this with a story of when I was in high school in Biology and I
stood up for Creationism, arguing against evolution. Then the following week,
in the very same class, I got caught cheating on a test. I end this story by
asking the audience, "Do you think that class remembers anything I said for or
about Creationism? No . . . they don?t. But they remember me cheating. Be
careful, you?re being watched."
1. Select your point.
What is the one point you want to talk about?
What is this passage saying?
Do you want to give a "you should" talk or a "you can" talk?
2. State your point.
What is your sound-bite?
3. Support your point.
What is the answer to the HOW or WHY?
What stories, illustrations and examples can you give for each rationale?
NEXT WEEK WE PUT ICING ON THE CAKE:
THE 5 ESSENTIALS OF EFFECTIVE TALKS
FOR FURTHER READING ABOUT SPEAKING:
Biblical Preaching: The Development and Delivery of Expository
by Haddon W. Robinson
How to Speak to Youth __And Keep Them Awake at the Same Time: A
Step_By_Step Guide for Improving Your Talks
by Ken Davis
Make 'em Laugh!: The Speaker's Guide to Communicating with Humor
by Ken Davis
JAY LAFFOON SPEAKING TIPS. Jay Laffoon, Dynamic Communicator Workshop Instructor, gives us FREE tips we can use in our ministry this Fall!
By Jonathan McKee
August 6, 2002
Not only is Jay a great speaker and trainer . . . he?s a great guy. Jay wants to
see you succeed in your ministry. Here?s the basics from Jay, exclusively to
all of our EZINE subscribers.
SPEAKING WITH FOCUS, CLARITY AND POWER
Every time we open our mouths in front of a group of young people, we either
build up or tear down the Kingdom of God.
Unfortunately there is no neutral ground.
Therefore, every time we speak to our kids we need to understand the tremendous
responsibility we have. You can be a dynamic instrument for the Kingdom of God
by learning to speak with Focus, Clarity and Power.
Have you ever seen one of those pocket laser pointers? You know the kind your
kids take to camps and conferences in order to annoy people across the room? On
the back of those pointers, you will read "danger, avoid direct eye exposure."
These little lights are powered by two little watch batteries and yet they have
the ability to blind a person?why? Because the light is FOCUSED!
When we speak we will have the greatest impact when we stay focused. Dynamic
Communications International conducted a survey, and asked people leaving a
speech if they could tell us what the speaker's main point was? 75% could not.
One for four might get you a million dollar contract in Baseball, but its not
good odds when we speak. In that same survey, only 50% of the speakers could
tell us in a single sentence the main point of their talk.
Focus is essential to clear communication. We Americans have a problem known as
the "Cognitive Dump!!" We figure the more information we can dump on people the
better. Just the opposite is true. Try to get one solid point across each week,
one nugget of truth, and by the end of the year your kids will have a gold mine
of spiritual truth.
We should all learn from the best. Jesus was a master story teller. He taught
with parables (stories). The best way to make your nugget of truth clear is
with pictures. Whether they are pictures that you paint with your words, or a
visual illustration that you bring with you, pictures help us learn.
A study was conducted that indicates people remember over 90% of what they see.
Don't believe me? Picture in your mind the image of the world trade center on
September 11, 2001. You did didn't you? Why? Because your mind remembers what
you see, and only about 10% of what you hear. You have to clarify the truth you
proclaim in the minds of your listeners.
This is the main reason you will often hear people comment that they got more
out of the children's sermon than the regular one?usually it's because the
children's sermon contains an illustration in either story form or as a visual
aide that helps the listener remember. Nothing is too simple to drive the point
Every one of us knows that the source of our power when we communicate is the
Spirit of the Lord. The question is how do we best allow the Spirit to use us?
The answer is simple; BE YOURSELF! God made you the way you are for a reason.
He put you with the youth you are with for a reason. He will work through each
and every one of us most effectively when we allow the students to see who we
Being genuine is often the toughest part of speaking. The challenge comes in the
fact that we let other agenda's get in the way. Agenda's like: "I want the kids
to like me" "I have to speak for 30 minutes" "I want to show the kids how
smart, or funny, or creative, or fill in the blank I am." When we are honest,
transparent, appropriate, and authentic, we create the fertile soil the Spirit
needs to touch hearts.
The Spirit does the work, our job is to get our egos out of the way and allow
him to use us whether we're bold or shy, funny or dry, a girl or a guy (sorry,
I couldn't resist). Be who God made you to be and watch Him work miracles in
So, remember Focus on your nugget, Clarify with illustrations, and rely on His
Power through you, and you will be a power instrument in the Kingdom of God.
God's BEST to you!
TWO OPPORTUNITIES FOR MORE TRAINING AS A SPEAKER
1. AT THE YS CONVENTION
If you really want to develop your skills as a speaker, you should seriously
consider some training from a professional source. The Dynamic Communicator
Workshop is a great place for ministers, youth workers, or any speakers to
learn and practice the basics, with the help of a professional speaker.
Dynamic Communicators was started by Ken Davis, an incredible speaker who had
the vision to equip others to develop their speaking gifts. Ken and Jay Laffoon
now teach this workshop several times a year, at several locations, including
the YS conventions across the U.S.
WORKSHOP MIGHT BE
ONE MORE REASON TO GO TO
THE YS NATIONAL YOUTH WORKERS CONVENTION
2. HOST A DYNAMIC COMMUNICATOR WORKSHOP IN YOUR AREA
Youth Leaders: Free Training!
Host a Dynamic Communicators Workshop in your town and
you may qualify to send you and your staff for FREE. Jay Laffoon is a certified
instructor of Ken Davis? fabulous SCORRE method of communication.
Ken Davis? Dynamic Communicators Workshop...
Prepare with FOCUS deliver with CLARITY and speak with POWER!
PASTORS / YOUTH PASTORS / SUNDAY SCHOOL TEACHERS / VOLUNTEERS / STUDENT LEADERS
/ YOUR ENTIRE MINISTRY TEAM
how to prepare powerful messages for any occasion.
Take home a valuable resource manual.
Discover new resources for preparation.
Develop new confidence by learning the power of focus.
Learn new delivery skills, and much, much more.
For more information on the details of this FREE training offer contact
Diane at Celebrate Ministries at 989.466.5574 or email
TWO OPPORTUNITIES FOR YOU AS A PAID SPEAKER|
Do You Want To Do Some Extra Speaking Engagements?
Do you have the gift of speaking? Do you love communicating truth to students? I
consistently get e-mails from youth workers looking for good speakers in their
area. Well, here are two opportunities for you if you?d like to do more
speaking, and earn a little extra income on the side:
THE SOURCE SPEAKER?S NETWORK
That?s right. We at THE SOURCE want to provide a database of
proven speakers as a resource for youth workers across the globe. These
speakers will be available for booking on THE SOURCE FOR YOUTH MINISTRY?s web
site, which currently is receiving about 3/4 of a million hits a month.
IF YOU?D LIKE TO BE ONE OF THESE SPEAKERS
USE THIS LINK OR VISIT MY SPEAKERS PAGE:
PHIL CHALMERS MUSIC SEMINARS NATIONAL MEDIA TEAM
National Media Speaker Phil Chalmers is looking to hire 50 speakers across the
United States, one per state, to speak on the entertainment industry. He is
organizing a team, and he will equip his speakers with all they need to do this
ministry, including a Powerpoint show, product, promotion, and a very
supportive network. He will also have a team of interns to do constant
IF YOU ARE INTERESTED
log on to
or call Phil at
THE TOP 12 RESOURCES
YOUTH WORKERS WANT
Check Out What People Are Saying About
Jonathan?s Book Coming Sept. 3rd
That?s right, the guy who?s been bringing you FREE resources since the late
90's, will have his book on the shelves of your neighborhood Christian book
store this September 3rd.
Check out what people are already saying about this book:
KEEP UP THE GOOD WORK!
If you have any other youth ministry ideas you want to share, please email me
Jonathan R. McKee
Do you have a speaker for your next camp or retreat?
Check out Jonathan's speaker page and who's recommending him!