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FEATURED: 2008 Youth Outreach Award
Big Congratulations to our own Jonathan McKee who just won the 2008 Youth Outreach Award for his book, Getting Students to Show up: Practical Ideas for any outreach event 10 to 10,000

Each Year OUTREACH Magazine takes a look at thousands of resources and awards 10 different categories. Some of you might remember Jonathan winning the Youth Outreach category in 2005 with his book...

Apr 29: Making it Special for Graduates
Apr 22: The Journal Gives Jonathan's Book Two Thumbs Up

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JONATHAN'S BLOG: Beyonce's "Hoochified" Fashion Line for Kids
Jonathan McKee

It's Beyoncé... no, it's a streetwalker... no, it's... a four-year-old?!

Yes, Beyoncé  is at it again. This time she's not raising eyebrows with a low cut top or her "ghost thigh-master" dance move in her newest music video... this time it's her clothing line for kids.

People are a little upset. And by "people" I don't mean Falwell or Dobson. I mean the secular fashion world:

Beyoncé Knowles and her mother Tina launched the House of Deréon clothing line in 2004 and tagged it "where the sidewalk and catwalk meet". The clothes they market display a mix of influences, from hip hop to the very stylish and feminine air of more traditional designer clothing. The brand was quickly expanded by Beyoncé's younger sister Solange and by the singer's fiancé / rumored husband, hip hop star and business mogul Jay-Z, who launched the junior line Deréon, aimed at teens and even young children. And it's here that the controversy emerged, with a glossy magazine ad for the Deréon Girls Collection that led to a lot of raised eyebrows.

The ad depicts a series of young girls aged around 7 or 8 seemingly playing dress up, using what looks like their mother / older sister's 5 inch high heels, wearing lipstick and posing in a slightly disturbing, overtly mature way. We could, of course, argue that the ads are simply about a bunch of trendy kids who can't wait to wear mommy's heavily embroidered sparkly outfits and have found the House of Deréon clothing line to be the answer to all their prayers. Mostly, however, these ads have been perceived as more than a little inappropriate, particularly the little girls' attitudes and mature posing in front of the camera.

Blogs are popping up everywhere with nothing good to say about this little endeavor from the superstar.

"High heels, on a 4 year old?!"

"All I can say is like Hell!"

"Someone is going to buy this trash for their child, that is the saddest part."

For years Beyoncé  has got away with showing up at different Music Award shows flaunting "the twins" in a "J-Lo" dress and no one has made a fuss. But now she has messed with their kids. Has she pushed the envelope too far this time?

 

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YOUTH CULTURE WINDOW
 
It's My Parents' Fault!
(Isn't It?)
David R. Smith
Music icon Kid Rock identified with an entire generation when he said, "Getting married is f---ing fun. Being married sucks." (Rolling Stone, 8/9/07) Most Americans must agree, because it seems that quitting marriages is more popular than committing to them.

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Outreach Resource of the Week RSS Feed
OUTREACH RESOURCE OF THE WEEK
Mud Bowl
This OUTREACH EVENT IDEA is incredibly simple to pull off...plus it offers you a fantastic way to invite new kids to your group for a load of fun! Fair warning: you will get dirty with this one. Start planning this event now, to take advantage of the warm weather heading our way this summer.

During the summer, plow up a 100ft by 200ft area at the church or at someone's home. Soak it for two days and then plow it again. What you've got is the perfect "field" for Mud Ball 2008!

Spiritual Growth Resource of the Week RSS Feed
SPIRITUAL GROWTH RESOURCE OF THE WEEK
Dropping Our Baggage
This really cool idea from our OBJECT LESSONS page offers a great way to teach students how to let go of the hurts in their lives. It will give you a terrific jumping off point to head in whichever direction you think is best for your students.

Main Point: To receive blessings from God, we must drop our "baggage"

Ask someone who wants cash to come on stage with you. When he gets into position, begin handing him all sorts of bags, luggage, duffels, suitcases, plastic bags, etc. The more the better!

WHAT'S NEW?
Noodle Hockey
Rambunctious kids? Check! Big room? Check! Then this game's for you. Our newest addition to the GAMES page is called Noodle Hockey, and here's how you can bring it to your group.

Put everybody on a team and then arm them with a pool noodle. Throw down a soft ball (in place of a puck) and then yell "game on!" Here's the really fun part....

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